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Today (August 31, 2015 until 11:59 PM ET) is the last day to buy Hilton HHonors points with an 80% bonus.
Hilton points normally cost 1 cent each. With the 80% bonus, the price drops to 0.56 cents per point.
If you buy the maximum 80,000 Hilton points today, you’ll receive 144,000 points for $800. With the bonus, you can buy any amount of points from 1,800 to 144,000 in 1,800 point increments.
In June, we saw a 100% bonus on buy Hilton points brining the price down to 0.5 cents. Since July 7, the Citi® Hilton HHonors™ Visa Signature® Card has offered 75,000 bonus Hilton points after $2,000 in purchases within the first 3 months of account opening
When to Buy (Math)
Is buying Hilton points for 0.56 cents each a good deal?
Here is the Hilton award chart.
I would not buy Hilton points speculatively for 0.56 cents each because I value them at 0.4 cents each. But if you have an immediate high value redemption in mind, buying points can be a good deal.
For instance, at these prices, Category 1 properties would be $28 per night. Category 2 properties would be $56. Top tier Category 10 properties would be $389 to $528 per night. For all these categories, you can get a big discount off the retail nightly rate if you travel at a peak time.
Consult the Hilton award chart to see how many points you’d need to book the hotel you want for a night. Search the dates you’d like to stay to see the paid price. If buying the points makes sense, there is award space on your dates, and you are ready to redeem now, buy the points.
Also keep in mind, that you don’t need to buy points when you can just open Hilton branded credit cards for free stays.
Right now, the Citi® Hilton HHonors™ Reserve Card comes with Two Free Weekend Nights (Friday, Saturday, or Sunday) worldwide at top tier Hiltons after spending $2,500 in four months. The card also comes with free Hilton Gold Status (upgraded internet, breakfast) as long as you hold the card. All that more than offsets the $95 annual fee.
Instead of free nights, the Citi® Hilton HHonors™ Visa Signature® Card comes with 75,000 bonus Hilton points after $2,000 in purchases within the first 3 months of account opening. Check out my review of the Citi® Hilton HHonors™ Visa Signature® Card, which explains how the sign up bonus is worth 18 free nights at Category 1 hotels. The card also comes with automatic Hilton Silver Status and no annual fee ever.
Buy Hilton Points with These Credit Cards
Hilton points purchases are processed by points.com, so the purchases will not code as a bonus “travel” or “hotel” purchase on any credit card. You will not earn category bonuses from the purchase of Hilton points.
That means you should make the purchase with whatever card you need to meet a minimum spending requirement on.
You can buy 1,800 to 144,000 Hilton points for 0.56 cents each. That’s too high to buy speculatively, but there are a lot of immediate awards you can book where that price offers great value.
Application Link: Citi® Hilton HHonors™ Reserve Card with Two Free Nights worldwide at top tier Hiltons after spending $2,500 in four months
Application Link: Citi® Hilton HHonors™ Visa Signature® Card with 75,000 bonus Hilton points after $2,000 in purchases within the first 3 months of account opening
Earn 50,000 bonus points (worth $800 in American Airlines flights) after spending $3,000 in the first three months on the Citi Prestige® Card. Plus get an additional $500 in free airfare on any airline in the first 12 months plus free airport lounge access worldwide for only a $450 annual fee. Why I got the card.