Until May 3, 2017, you can buy Hilton HHonors points and get a 100% bonus on the points purchased.
Hilton points normally cost 1 cent each. With the 100% bonus, the price drops to 0.5 cents per point.
If you buy 80,000 Hilton points by May 3, you’ll receive 160,000 points for $800. With the bonus, you can buy any amount of points from 2,000 to 160,000 in 2,000 point increments during the promotion.
Basically, rooms now have variable award rates that will fluctuate with supply/demand and the price of the room. Hilton has promised though that the point price of a room won’t rise higher than what its category was priced on this old chart. Read Hilton Changes: Revenue-Based Pricing and Points & Money Awards to learn more.
When to Buy (Math)
Is buying Hilton points for 0.5 cents each a good deal?
I would not buy Hilton points speculatively for 0.5 cents each because I value them at 0.4 cents each. But if you have an immediate high value redemption in mind, buying points can be a good deal.
For instance, at these prices, Category 1 properties would be (at the most) $25 per night. Category 2 properties would be (at the most) $50. Top tier Category 10 properties would be (at the most) $475 per night. For all these categories, you can get a big discount off the retail nightly rate if you travel at a peak time.
You can get an even bigger discount on five nights stays because the fifth night is free with points. That drops the per night price of Category 1 properties to (at most) $20, Category 2s to (at most) $40, and Category 10s are $380 or less.
That’s fantastic when the Category 2 DoubleTree in Kuala Lumpur is a little less than $100 per night…
…or the Category 10 Conrad in the Maldives can be crazy expensive…
Check out: Only Two Good Hilton Strategies
Consult the Hilton award chart to see how many points you’d need to book the hotel you want for a night. Search the dates you’d like to stay to see the paid price. If buying the points makes sense, there is award space on your dates, and you are ready to redeem now, buy the points.
Also keep in mind that you don’t need to buy points when you can just open Hilton branded credit cards for free stays.
Right now, the Citi® Hilton HHonors™ Reserve Card comes with Two Free Weekend Nights (Friday, Saturday, or Sunday) worldwide at top tier Hiltons after spending $2,500 in four months. The card also comes with free Hilton Gold Status (upgraded internet, breakfast) as long as you hold the card. All that more than offsets the $95 annual fee.
Buy Hilton Points with These Credit Cards
Hilton points purchases are processed by points.com, so the purchases will not code as a bonus “travel” or “hotel” purchase on any credit card. You will not earn category bonuses from the purchase of Hilton points.
That means you should make the purchase with whatever card you need to meet a minimum spending requirement on.
You can buy 2,000 to 160,000 Hilton points for 0.5 cents each through May 3. That’s too high to buy speculatively, but there are a lot of immediate awards you can book where that price offers great value.